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Origin intelligence · heritage and ownership
Who is winning Greece’s market—and where are they from?
Track the countries and wider regions behind Greece’s car brands, then separate marque heritage from today’s ownership groups and compare their electric penetration.
Source: SEAA / ELSTAT · Passenger-car registrations by month, latest validated official period.
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Origin balance · Jan 2026 – Aug 2026
Japan leads the Greek market
27,68027.04% of selected passenger-car registrations
Brand origin describes marque heritage. Ownership group and ownership region remain separate views so acquisitions do not rewrite a brand’s origin.
Chinese-origin brands6,8036.65% national share+195.27% year on yearChina within the BEV market34.11%2,328 battery-electric carsShare of selected BEV registrations, not the total car marketEuropean-origin brands53.43%54,701 registrationsOrigin-region share within the selected market window
Jan 2026 – Aug 2026 · selected reporting window
Where Greece’s new cars come from
Passenger-car registrations102,3702.41% vs same calendar months last yearBattery electric · BEV6,8246.67% of the national marketFully electric passenger carsPlug-in hybrid · PHEV6,5026.35% of the national marketShown separately from BEVCombined plug-in penetration13.02%Weighted share: registrations ÷ market total
YoY growth and share changes compare the same calendar months last year. Share change is expressed in percentage points (pp). Select a figure to explore its manufacturer and monthly records.
Coverage, sources and classification
Brand origin means marque heritage, not assembly location. The market-bloc view isolates China, Japan, South Korea and Germany, groups the remaining European marques as Other Europe, and keeps North America separate. Ownership groups describe the current classification lens (October 2026), applied consistently to the selected history; they do not assert historical ownership. MG is British-origin / SAIC-owned; Volvo is Swedish-origin / Geely-owned. Smart retains a joint-venture ownership category. Citroën/DS remains one official reporting row.
Registrations cover passenger cars, inclusive calendar months. BEV penetration means battery-electric registrations within the group divided by all of that group’s passenger-car registrations. YoY uses identical months one year earlier. A missing month produces an unavailable comparison, not zero. EV origin shares require every selected month’s model totals to reconcile with the official BEV/PHEV total. The market-bloc view isolates China, Japan, South Korea and Germany while keeping the remaining European marques together. The ownership-region view remains a broad continental lens.
Market coverage: 2022-01–2026-08. EV national coverage: 2025-01–2026-08. Storage: D1; validated archived SEAA electric detail.