Loading validated market data…Retrieving the latest reconciled records.Loading validated market data…Retrieving the latest reconciled records.Loading validated market data…Retrieving the latest reconciled records.Territory profile · 2026-08
A source-backed view of local market composition, national share and relative brand penetration.
Brand penetration
| Brand | Registrations | Local share | National share | Location quotient |
|---|---|---|---|---|
| TOYOTA | 426 | 19.35% | 15.80% | 1.22× |
| BMW | 133 | 6.04% | 3.57% | 1.69× |
| PEUGEOT | 132 | 5.99% | 8.03% | 0.75× |
| HYUNDAI | 114 | 5.18% | 5.43% | 0.95× |
| VOLKSWAGEN |
| 111 |
| 5.04% |
| 4.39% |
| 1.15× |
| SUZUKI | 109 | 4.95% | 8.40% | 0.59× |
| RENAULT | 105 | 4.77% | 4.54% | 1.05× |
| MG | 100 | 4.54% | 4.35% | 1.04× |
| Citroën / DS | 85 | 3.86% | 5.45% | 0.71× |
| DACIA | 83 | 3.77% | 4.06% | 0.93× |
| AUDI | 70 | 3.18% | 2.41% | 1.32× |
| KIA | 69 | 3.13% | 4.25% | 0.74× |
| FORD | 61 | 2.77% | 2.33% | 1.19× |
| OPEL | 58 | 2.63% | 5.30% | 0.50× |
| BYD | 52 | 2.36% | 2.83% | 0.83× |
| SKODA | 44 | 2.00% | 2.45% | 0.82× |
| Mercedes | 43 | 1.95% | 1.34% | 1.46× |
| MINI | 38 | 1.73% | 0.97% | 1.78× |
| CHERY | 37 | 1.68% | 1.86% | 0.90× |
| OMODA | 32 | 1.45% | 0.93% | 1.56× |
| NISSAN | 30 | 1.36% | 1.67% | 0.82× |
| FIAT | 29 | 1.32% | 1.36% | 0.97× |
| JEEP | 27 | 1.23% | 0.78% | 1.58× |
| AION | 20 | 0.91% | 1.20% | 0.75× |
| Zeekr | 20 | 0.91% | 0.39% | 2.34× |
| VOLVO | 18 | 0.82% | 0.58% | 1.40× |
| Tesla | 17 | 0.77% | 0.33% | 2.34× |
| LEXUS | 14 | 0.64% | 0.45% | 1.42× |
| CUPRA | 13 | 0.59% | 0.31% | 1.90× |
| HONDA | 12 | 0.55% | 0.41% | 1.34× |
| ALFA ROMEO | 11 | 0.50% | 0.33% | 1.51× |
| CHANGAN | 11 | 0.50% | 0.45% | 1.12× |
| MAZDA | 11 | 0.50% | 0.23% | 2.15× |
| PORSCHE | 11 | 0.50% | 0.21% | 2.34× |
| GEELY | 10 | 0.45% | 0.47% | 0.98× |
| LAND ROVER | 7 | 0.32% | 0.23% | 1.37× |
| JAECOO | 5 | 0.23% | 0.10% | 2.34× |
| SMART | 5 | 0.23% | 0.10% | 2.34× |
| XPENG | 5 | 0.23% | 0.16% | 1.46× |
| SEAT | 4 | 0.18% | 0.74% | 0.25× |
| LEAPMOTOR | 3 | 0.14% | 0.27% | 0.50× |
| MOKE | 3 | 0.14% | 0.06% | 2.34× |
| NIO | 3 | 0.14% | 0.06% | 2.34× |
| BENTLEY | 2 | 0.09% | 0.04% | 2.34× |
| KGM | 2 | 0.09% | 0.10% | 0.94× |
| MITSUBISHI | 2 | 0.09% | 0.08% | 1.17× |
| SUBARU | 2 | 0.09% | 0.04% | 2.34× |
| KERABOSS | 1 | 0.05% | 0.02% | 2.34× |
| LYNK & CO | 1 | 0.05% | 0.10% | 0.47× |
| MASERATI | 1 | 0.05% | 0.02% | 2.34× |
| ABARTH | 0 | 0.00% | 0.02% | 0.00× |
| ALPINE | 0 | 0.00% | 0.02% | 0.00× |
| DONGFENG | 0 | 0.00% | 0.02% | 0.00× |
Market leader
426 registrations equalled 19.35% of the territory’s passenger-car market.
Relative strength
With at least 20 registrations, its location quotient is 2.34×: local share 0.91% ÷ national share 0.39%.
Data source: SEAA passenger-car registrations by territory ↗. Location quotient uses directly published territory cells and the matching national brand total.
