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Territory profile · 2026-08
A source-backed view of local market composition, national share and relative brand penetration.
Brand penetration
| Brand | Registrations | Local share | National share | Location quotient |
|---|---|---|---|---|
| SUZUKI | 130 | 18.73% | 8.40% | 2.23× |
| PEUGEOT | 93 | 13.40% | 8.03% | 1.67× |
| TOYOTA | 81 | 11.67% | 15.80% | 0.74× |
| Citroën / DS | 37 | 5.33% | 5.45% | 0.98× |
| HYUNDAI |
| 34 |
| 4.90% |
| 5.43% |
| 0.90× |
| VOLKSWAGEN | 32 | 4.61% | 4.39% | 1.05× |
| BYD | 29 | 4.18% | 2.83% | 1.47× |
| SEAT | 27 | 3.89% | 0.74% | 5.28× |
| MG | 24 | 3.46% | 4.35% | 0.80× |
| SKODA | 24 | 3.46% | 2.45% | 1.41× |
| FIAT | 21 | 3.03% | 1.36% | 2.23× |
| RENAULT | 21 | 3.03% | 4.54% | 0.67× |
| OPEL | 17 | 2.45% | 5.30% | 0.46× |
| NISSAN | 16 | 2.31% | 1.67% | 1.38× |
| DACIA | 14 | 2.02% | 4.06% | 0.50× |
| FORD | 13 | 1.87% | 2.33% | 0.80× |
| AUDI | 10 | 1.44% | 2.41% | 0.60× |
| BMW | 10 | 1.44% | 3.57% | 0.40× |
| CHANGAN | 10 | 1.44% | 0.45% | 3.23× |
| JEEP | 9 | 1.30% | 0.78% | 1.67× |
| KIA | 8 | 1.15% | 4.25% | 0.27× |
| Mercedes | 6 | 0.86% | 1.34% | 0.65× |
| AION | 5 | 0.72% | 1.20% | 0.60× |
| MINI | 5 | 0.72% | 0.97% | 0.74× |
| CHERY | 4 | 0.58% | 1.86% | 0.31× |
| LAND ROVER | 4 | 0.58% | 0.23% | 2.48× |
| HONDA | 2 | 0.29% | 0.41% | 0.71× |
| LEAPMOTOR | 2 | 0.29% | 0.27% | 1.06× |
| VOLVO | 2 | 0.29% | 0.58% | 0.49× |
| ALFA ROMEO | 1 | 0.14% | 0.33% | 0.44× |
| LEXUS | 1 | 0.14% | 0.45% | 0.32× |
| LYNK & CO | 1 | 0.14% | 0.10% | 1.49× |
| MAZDA | 1 | 0.14% | 0.23% | 0.62× |
| ABARTH | 0 | 0.00% | 0.02% | 0.00× |
| ALPINE | 0 | 0.00% | 0.02% | 0.00× |
| BENTLEY | 0 | 0.00% | 0.04% | 0.00× |
| CUPRA | 0 | 0.00% | 0.31% | 0.00× |
| DONGFENG | 0 | 0.00% | 0.02% | 0.00× |
| GEELY | 0 | 0.00% | 0.47% | 0.00× |
| JAECOO | 0 | 0.00% | 0.10% | 0.00× |
| KERABOSS | 0 | 0.00% | 0.02% | 0.00× |
| KGM | 0 | 0.00% | 0.10% | 0.00× |
| MASERATI | 0 | 0.00% | 0.02% | 0.00× |
| MITSUBISHI | 0 | 0.00% | 0.08% | 0.00× |
| MOKE | 0 | 0.00% | 0.06% | 0.00× |
| NIO | 0 | 0.00% | 0.06% | 0.00× |
| OMODA | 0 | 0.00% | 0.93% | 0.00× |
| PORSCHE | 0 | 0.00% | 0.21% | 0.00× |
| SMART | 0 | 0.00% | 0.10% | 0.00× |
| SUBARU | 0 | 0.00% | 0.04% | 0.00× |
| Tesla | 0 | 0.00% | 0.33% | 0.00× |
| XPENG | 0 | 0.00% | 0.16% | 0.00× |
| Zeekr | 0 | 0.00% | 0.39% | 0.00× |
Market leader
130 registrations equalled 18.73% of the territory’s passenger-car market.
Relative strength
With at least 20 registrations, its location quotient is 5.28×: local share 3.89% ÷ national share 0.74%.
Data source: SEAA passenger-car registrations by territory ↗. Location quotient uses directly published territory cells and the matching national brand total.