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Territory profile · 2026-08
A source-backed view of local market composition, national share and relative brand penetration.
Brand penetration
| Brand | Registrations | Local share | National share | Location quotient |
|---|---|---|---|---|
| TOYOTA | 31 | 13.60% | 15.80% | 0.86× |
| SUZUKI | 18 | 7.89% | 8.40% | 0.94× |
| KIA | 17 | 7.46% | 4.25% | 1.75× |
| Citroën / DS | 15 | 6.58% | 5.45% | 1.21× |
| OPEL | 14 |
| 6.14% |
| 5.30% |
| 1.16× |
| VOLKSWAGEN | 14 | 6.14% | 4.39% | 1.40× |
| CHERY | 12 | 5.26% | 1.86% | 2.83× |
| RENAULT | 12 | 5.26% | 4.54% | 1.16× |
| SKODA | 10 | 4.39% | 2.45% | 1.79× |
| AUDI | 9 | 3.95% | 2.41% | 1.64× |
| DACIA | 9 | 3.95% | 4.06% | 0.97× |
| HYUNDAI | 7 | 3.07% | 5.43% | 0.56× |
| NISSAN | 7 | 3.07% | 1.67% | 1.84× |
| BYD | 6 | 2.63% | 2.83% | 0.93× |
| PEUGEOT | 6 | 2.63% | 8.03% | 0.33× |
| FORD | 5 | 2.19% | 2.33% | 0.94× |
| BMW | 4 | 1.75% | 3.57% | 0.49× |
| GEELY | 4 | 1.75% | 0.47% | 3.77× |
| MG | 4 | 1.75% | 4.35% | 0.40× |
| Mercedes | 4 | 1.75% | 1.34% | 1.31× |
| VOLVO | 4 | 1.75% | 0.58% | 3.01× |
| SEAT | 3 | 1.32% | 0.74% | 1.78× |
| JEEP | 2 | 0.88% | 0.78% | 1.13× |
| KGM | 2 | 0.88% | 0.10% | 9.04× |
| LEAPMOTOR | 2 | 0.88% | 0.27% | 3.23× |
| OMODA | 2 | 0.88% | 0.93% | 0.94× |
| AION | 1 | 0.44% | 1.20% | 0.36× |
| ALFA ROMEO | 1 | 0.44% | 0.33% | 1.33× |
| CUPRA | 1 | 0.44% | 0.31% | 1.41× |
| FIAT | 1 | 0.44% | 1.36% | 0.32× |
| LYNK & CO | 1 | 0.44% | 0.10% | 4.52× |
| ABARTH | 0 | 0.00% | 0.02% | 0.00× |
| ALPINE | 0 | 0.00% | 0.02% | 0.00× |
| BENTLEY | 0 | 0.00% | 0.04% | 0.00× |
| CHANGAN | 0 | 0.00% | 0.45% | 0.00× |
| DONGFENG | 0 | 0.00% | 0.02% | 0.00× |
| HONDA | 0 | 0.00% | 0.41% | 0.00× |
| JAECOO | 0 | 0.00% | 0.10% | 0.00× |
| KERABOSS | 0 | 0.00% | 0.02% | 0.00× |
| LAND ROVER | 0 | 0.00% | 0.23% | 0.00× |
| LEXUS | 0 | 0.00% | 0.45% | 0.00× |
| MASERATI | 0 | 0.00% | 0.02% | 0.00× |
| MAZDA | 0 | 0.00% | 0.23% | 0.00× |
| MINI | 0 | 0.00% | 0.97% | 0.00× |
| MITSUBISHI | 0 | 0.00% | 0.08% | 0.00× |
| MOKE | 0 | 0.00% | 0.06% | 0.00× |
| NIO | 0 | 0.00% | 0.06% | 0.00× |
| PORSCHE | 0 | 0.00% | 0.21% | 0.00× |
| SMART | 0 | 0.00% | 0.10% | 0.00× |
| SUBARU | 0 | 0.00% | 0.04% | 0.00× |
| Tesla | 0 | 0.00% | 0.33% | 0.00× |
| XPENG | 0 | 0.00% | 0.16% | 0.00× |
| Zeekr | 0 | 0.00% | 0.39% | 0.00× |
Market leader
31 registrations equalled 13.60% of the territory’s passenger-car market.
Relative strength
With at least 20 registrations, its location quotient is 0.86×: local share 13.60% ÷ national share 15.80%.
Data source: SEAA passenger-car registrations by territory ↗. Location quotient uses directly published territory cells and the matching national brand total.