Loading validated market data…Retrieving the latest reconciled records.Loading validated market data…Retrieving the latest reconciled records.Loading validated market data…Retrieving the latest reconciled records.Territory profile · 2026-08
A source-backed view of local market composition, national share and relative brand penetration.
Brand penetration
| Brand | Registrations | Local share | National share | Location quotient |
|---|---|---|---|---|
| TOYOTA | 85 | 28.43% | 15.80% | 1.80× |
| OPEL | 34 | 11.37% | 5.30% | 2.15× |
| SUZUKI | 24 | 8.03% | 8.40% | 0.96× |
| BYD | 15 | 5.02% | 2.83% | 1.77× |
| DACIA | 14 | 4.68% |
| 4.06% |
| 1.15× |
| HYUNDAI | 12 | 4.01% | 5.43% | 0.74× |
| PEUGEOT | 12 | 4.01% | 8.03% | 0.50× |
| RENAULT | 12 | 4.01% | 4.54% | 0.88× |
| FORD | 11 | 3.68% | 2.33% | 1.58× |
| AION | 10 | 3.34% | 1.20% | 2.78× |
| NISSAN | 9 | 3.01% | 1.67% | 1.80× |
| SKODA | 8 | 2.68% | 2.45% | 1.09× |
| VOLKSWAGEN | 8 | 2.68% | 4.39% | 0.61× |
| Citroën / DS | 7 | 2.34% | 5.45% | 0.43× |
| KIA | 7 | 2.34% | 4.25% | 0.55× |
| BMW | 6 | 2.01% | 3.57% | 0.56× |
| OMODA | 4 | 1.34% | 0.93% | 1.44× |
| VOLVO | 4 | 1.34% | 0.58% | 2.30× |
| AUDI | 3 | 1.00% | 2.41% | 0.42× |
| CHERY | 3 | 1.00% | 1.86% | 0.54× |
| FIAT | 3 | 1.00% | 1.36% | 0.74× |
| Mercedes | 3 | 1.00% | 1.34% | 0.75× |
| LEAPMOTOR | 2 | 0.67% | 0.27% | 2.46× |
| LEXUS | 2 | 0.67% | 0.45% | 1.50× |
| KGM | 1 | 0.33% | 0.10% | 3.45× |
| ABARTH | 0 | 0.00% | 0.02% | 0.00× |
| ALFA ROMEO | 0 | 0.00% | 0.33% | 0.00× |
| ALPINE | 0 | 0.00% | 0.02% | 0.00× |
| BENTLEY | 0 | 0.00% | 0.04% | 0.00× |
| CHANGAN | 0 | 0.00% | 0.45% | 0.00× |
| CUPRA | 0 | 0.00% | 0.31% | 0.00× |
| DONGFENG | 0 | 0.00% | 0.02% | 0.00× |
| GEELY | 0 | 0.00% | 0.47% | 0.00× |
| HONDA | 0 | 0.00% | 0.41% | 0.00× |
| JAECOO | 0 | 0.00% | 0.10% | 0.00× |
| JEEP | 0 | 0.00% | 0.78% | 0.00× |
| KERABOSS | 0 | 0.00% | 0.02% | 0.00× |
| LAND ROVER | 0 | 0.00% | 0.23% | 0.00× |
| LYNK & CO | 0 | 0.00% | 0.10% | 0.00× |
| MASERATI | 0 | 0.00% | 0.02% | 0.00× |
| MAZDA | 0 | 0.00% | 0.23% | 0.00× |
| MG | 0 | 0.00% | 4.35% | 0.00× |
| MINI | 0 | 0.00% | 0.97% | 0.00× |
| MITSUBISHI | 0 | 0.00% | 0.08% | 0.00× |
| MOKE | 0 | 0.00% | 0.06% | 0.00× |
| NIO | 0 | 0.00% | 0.06% | 0.00× |
| PORSCHE | 0 | 0.00% | 0.21% | 0.00× |
| SEAT | 0 | 0.00% | 0.74% | 0.00× |
| SMART | 0 | 0.00% | 0.10% | 0.00× |
| SUBARU | 0 | 0.00% | 0.04% | 0.00× |
| Tesla | 0 | 0.00% | 0.33% | 0.00× |
| XPENG | 0 | 0.00% | 0.16% | 0.00× |
| Zeekr | 0 | 0.00% | 0.39% | 0.00× |
Market leader
85 registrations equalled 28.43% of the territory’s passenger-car market.
Relative strength
With at least 20 registrations, its location quotient is 2.15×: local share 11.37% ÷ national share 5.30%.
Data source: SEAA passenger-car registrations by territory ↗. Location quotient uses directly published territory cells and the matching national brand total.
